Saturday, August 23, 2025

Abdul Rauf Marri is CEO of Pakistan's leading Search Engine and also the Founder of Pakistan's biggest Notifierpk portal, Nitifier PK.

ABDUL RAUF
founder and CEO

TikTok and NDMA Join Hands to Stop Fake Flood News in Pakistan

TikTok has teamed up with the National Disaster Management Authority (NDMA) in Pakistan to stop the spread of fake news during the monsoon season. This smart partnership aims to protect people by making sure they see only trusted and verified flood updates. In times of heavy rain and flooding, false information spreads fast and can cause panic. TikTok and NDMA want to fix that by showing correct news when people search about floods on the app.

Now, whenever TikTok users type keywords related to floods, they will see a clear banner that leads them to official flood information and TikTok’s own Safety Center. This way, people can avoid rumors and get real-time advice on what to do during emergencies. Along with this, TikTok has added a helpful link to its “Tragic Event Support” section. This guide shares important tips on mental health, safety, and how to handle stress if you or your family are affected by floods. Dawn

The NDMA believes that working with platforms like TikTok is a smart move. Social media can play a big role in sharing alerts and safety advice during natural disasters. With millions of people using TikTok every day, this step can reach a large number of users across Pakistan, especially the youth. TikTok also says that it wants to keep its community safe, and helping people find verified content during a crisis is a big part of that promise.

This new search feature is now live on TikTok in Pakistan and will remain active during the monsoon season. NDMA will provide timely updates and safety alerts through this system, helping people stay prepared for any sudden changes in weather. Whether it’s tips on evacuation, hotline numbers, or weather forecasts, this new feature makes it easier for users to access all the right information.

TikTok’s move is part of its global strategy to fight misinformation. In other countries too, TikTok has worked with health and disaster organizations to guide people during critical times. By putting verified content in front of users, the platform hopes to stop fake news and keep everyone informed and calm. ProPakistani

In the past, false news about floods has caused panic, confusion, and even dangerous decisions. People have shared videos and messages that were old, fake, or taken out of context. That’s why this joint step by NDMA and TikTok is so important. It combines government expertise with the power of social media.

The NDMA also plans to work with other platforms in the future to build an even stronger system for disaster alerts. For now, this partnership with TikTok shows how government and technology companies can work together to save lives. Whether it’s providing mental health support or giving early warning signs, every small step matters.

With more rains expected in the coming weeks, TikTok users in Pakistan are encouraged to check only verified information. If you want to stay safe during floods or monsoons, always follow updates from NDMA and use trusted sources. TikTok has taken a big step in making the internet a safer place during tough times—and other platforms may follow soon.

Abdul Rauf
Abdul Raufhttp://notifierpk.site
Abdul Rauf is CEO of Pakistan's leading Search Engine and also the Founder of Pakistan's biggest Notifierpk portal, Nitifier PK.

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