PC Hospitality, the restaurant arm of Hashoo Group, has signed a Master Franchise Agreement with Global Business Bridge (Pvt) Ltd. This deal will bring the iconic Bukhara and Dumpukht restaurants to Punjab, Islamabad, and the Kingdom of Saudi Arabia (KSA). The signing ceremony took place on July 19, 2025, at the Pearl-Continental Hotel Lahore, and top executives from both organizations attended.
Bukhara is a well-known Pakistani restaurant that serves food inspired by traditional tandoor cooking. It offers kebabs, grilled vegetables, breads, and live BBQ flavored with local spices. The restaurant captures the true taste of Pakistani food and offers a rich, flavorful experience in a classic setting.
Dumpukht, on the other hand, is rooted in a royal cooking style that dates back to the 18th-century Nawabs of northern India. The name comes from two words: “Dum” (to breathe) and “Pukht” (to cook). Chefs cook food slowly in its own juices, locking in the natural flavors and aromas. This method, once reserved for royal families, creates a rich and fragrant dining experience that has become a signature of fine Pakistani cuisine.
This new partnership shows PC Hospitality’s commitment to sharing authentic Pakistani food with a larger audience. By opening new outlets of Bukhara and Dumpukht, the company wants to maintain the high standards and premium service associated with the Pearl-Continental brand. These restaurants aim to attract both local and international diners who appreciate top-quality food in elegant surroundings.
Mr. Shahid Riaz Gondal, CEO of Global Business Bridge, expressed his excitement about this partnership. He shared that the two companies have already worked together successfully, including the recent opening of Dumpukht at Defence Raya, DHA Lahore. they believes this new deal reflects their shared goal of delivering world-class dining experiences to new markets. He added that they want to set new standards in the hospitality industry and bring Pakistan’s rich food traditions to more people at home and abroad.
Mr. Bastien Blanc, CEO of the Hospitality Division at Hashoo Group, said that the agreement marks a major achievement for their Connoisseur Collection of fine restaurants. He called it a landmark moment and praised the new partnership with Global Business Bridge. He also emphasized how this deal would help expand the reach of these iconic brands to new cities in Pakistan and emerging markets like KSA, which is seeing rapid growth in its hospitality sector.
The new restaurants will combine classic recipes with modern hospitality, aiming to become favorite spots for food lovers across Pakistan and Saudi Arabia. The settings will be refined, and the service will match international standards, offering a blend of tradition and elegance.
With this expansion, PC Hospitality is not only increasing its footprint but also strengthening its place in the growing culinary scene in the region. The launch of more Bukhara and Dumpukht outlets means more people can enjoy authentic, high-quality Pakistani food in a welcoming environment.
About Global Business Bridge (GBB)
Global Business Bridge (Private) Ltd is a fast-growing company that builds partnerships and helps global brands expand. They focus on sustainable growth and create business opportunities through franchising and international development. Their goal is to connect local and global markets in a way that benefits everyone.
About PC Hospitality and Hashoo Group
PC Hospitality, part of the Hashoo Group, is one of Asia’s top hospitality brands. The group owns and operates a range of services including hotels, restaurants, education, and travel. It manages over 60 operating and upcoming hotels, including brands like PC Signature, Pearl-Continental Hotels & Resorts, and PC Residences. They also offer more affordable options such as Hotel One, Hotel One Vogue, and Roomph.
Their Connoisseur Collection includes over 50 popular restaurants, such as Dumpukht, Sakura, Bukhara, Marco Polo, and Tai Pan. In addition, Pearl Tours & Travel provides travel and car rental services. They are also partners with Destination of the World, an international travel brand.
In education, the Hashoo School of Hospitality trains future professionals with graduate and diploma programs. This school has five campuses and plays a key role in building skilled talent for the hospitality industry.
With a presence in Pakistan, the UAE, and the UK, Hashoo Group continues to grow in various fields like technology, real estate, and travel, all while maintaining its focus on quality service and memorable guest experiences.
Final Thoughts
This new deal between PC Hospitality and Global Business Bridge marks a bold step in bringing Pakistani cuisine to the global stage. With the launch of Bukhara and Dumpukht in Punjab, Islamabad, and Saudi Arabia, food lovers can look forward to enjoying authentic recipes, royal flavors, and five-star service. The restaurants aim to offer more than just a meal — they offer a complete cultural and culinary experience rooted in Pakistan’s rich food traditions.
By investing in quality, heritage, and innovation, Hashoo Group and Global Business Bridge are reshaping the future of dining in South Asia and beyond.
